Björn Borg’s nostalgic Love for Fashion … and Tennis

Tennis fans and fashion lovers worldwide will be pleased to know that yesterday morning, tennis legend Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. Borg’s show was a clear manifestation of the brand’s heritage as a tennis and sports brand and the launch of its ‘Signature Collection’ – strongly linked to the style icon Björn Borg himself and the iconic sportswear era during of the 1970’s.

The Signature Collection and the Main Fall Winter 2017 Collection, were showcased simultaneously formed by two armies epitomising retrospective and futuristic features. British stylist Tom Guinness presented a real hybrid between old and new points of the brand – clashing contrasts of retro silhouettes of the Signature Collection and bold, futuristic performance sportswear of Fall Winter 2017. Guinness gave a contemporary interpretation of the limited edition Signature Collection that highlighted the tracksuits in bold colors, sweat bands, and sneakers. The Main Fall/Winter 2017 collection is a representation of maximal-minimal and more advanced technical active wear.

The show took place on the center court of the classic Royal Tennis Hall in Stockholm, followed by two contrasting armies of models entering the crystal white tennis court.

Editorial Credit: Björn Borg

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