10 Reasons to visit Zazen Bear Soho

Zazen Bear Soho is located at 497 Broome Street, New York City

Zazen Bear offers guests a 360° experience that creates a path from Zen to shopping by providing a sense of sanctuary and harmony that allows exploring, through scent, texture and visuals. Did you already spot the eight reasons to visit this place? Okay, here’s the other two. The lower level of the store is entirely dedicated to yoga and meditation for consumers and passerby’s in search of a moment of meditation.

My discovery of Zazen Bear came with an invitation to their yoga class, conducted by Guru Garro, an experienced, and highly skilled yoga instructor who pays keen attention to details and precise demonstration of techniques. As someone who never experienced yoga before, I found her to be extremely personable, and kind (especially when I didn’t do half of the things I was instructed to do). Truly, I left Zazen Bear feeling refreshed, motivated, and ready to take on the world. The lifestyle store is very different from similar ones in New York City. Not only does it have a peaceful vibe, once you arrive, you’ll immediately notice a carefully crafted collection of products that range from jewelry to home furnishing. The store offers a unique retail experience. Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home.

Every now and then, I think about my visit, and the entire experience at Zazen Bear, and look forward to being back.

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