Flower Power

This month, Bloom, one of New York’s go-to destination when it comes to flowers opened its door in The Wall Street area. After more than two years of planning, Kimberly Perrone opened this ultra chic flower shop right across from Goldman Sachs headquarters. Adjacent to the new Conrad Hotel (where Bloom is the in-house florist), the floral and interior design boutique is already catering to the residents and the financial industry employees of Battery Park City and Tribeca.

Bloom Floral Boutique

Late last week, I paid them a visit, and was impressed by the 2,100 sq.ft. boutique which sells unique flower and terrarium arrangements with one-of-a-kind gifts like throw pillows, scented candles from Christian Tortu (my favorite) and coffee table books as well as furniture for the home and garden. The overall design of the space reflects the sophisticated and sleek look of the brand’s recognizable style. Bloom is planning to have a kiosk outside the store called Bloom-to-Go that will feature beautiful, hand-tied bouquets on a ready-to-go every day basis.