Kobra King at iGuzzini
Lighting is not important for the architecture itself, but for the people that lives in it. In 2007, the Italian lighting company, iGuzzini manufactured the PizzaKobra, and it soon became the mother of all task light. Gazing admirably at this pure object of beauty, one can easily see why.
The PizzaKobra is the result of Rod Arad’s creative genius, who dared to imagine a world with a task light that one can actually switch on, and still managed to continually gaze at with admiration, long after it’s on.
The aluminium spires are highly pliable, giving the object a strong sensation of movement. PizzaKobra is light. The LEDs in the Kobra head create a suggestive play with reflections and shadows, as the material comes to life.
And then, with a simple gesture, Kobra goes back to Pizza and the light is off.
iGuzzini
60 Madison Avenue, 2nd Floor
New York, NY 10010
iGuzzini’s tableware are sold at Eately, and Majestic Gifts.
PizzaKobra is an original idea – a light that is formed and transformed – the perfect expression of Arad’s design and iGuzzini’s know-how. Continuously evolving, it is a metaphor of the passion they keep in their hearts and nourish with dreams and projects.
The PizzaKobra may cost more, but it’s worth more.
Aren’t you worth it?
