Some of the wishes were general in nature, others were more specific to the AIDS cause, for which DIFFA has mobilized the immense resources of the design communities and granted over $40 million to hundreds of AIDS service organizations nationwide since its founding in 1984. Journalist and author Jorge Arango made this heartfelt wish “As someone who has lived with AIDS since 1993, it is my sincerest wish that the good works done by DIFFA will not be necessary in some near future, and that a cure will make the organization’s existence unnecessary.” David Sheppard, Executive Director of DIFFA National for more than 15 years, wished for generous benefactors: “What a difference it would make if more companies like Promemoria added ‘doing good’ to doing good business!”

Raffle prizes were donated by generous sponsors and included The MoMA VIP Experience (featuring a private, after-hours tour of the museum and dinner for four at The MODERN restaurant, one of New York’s premiere dining experiences), and a deluxe Holiday Home Entertaining package (featuring 8 bottles of fine wine from LaCrema, 6 hand-blown Murano glass tumblers by Promemoria, and a $100 gift certificate to chef Mario Batali’s Eataly Market).

Rock Axtman and Inson Wood