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Design as an Art Form

“Collecting Design” by Daniella Ohad

Collecting modern and contemporary design has become one of the most dynamic, influential territories in the international marketplace, a territory that stands at the forefront of style and taste. While at first it was fueled mainly by the fine art market, collecting design has emerged as a discipline in its own right; one that not only dominates interior design, but also attracts those who value living with beautiful things. The design market is now a global barometer of trend forecasting, signifying status and culture. Collecting design inspires scholarly analysis, art fairs, museum exhibitions, and monographs, and was cited recently by the Wall Street Journal as a lucrative avenue of investment. Although collecting design generates tremendous interest worldwide, a dedicated program was nowhere to be found. To fill the gap, I authored the first course exclusively devoted to collecting design, and it is open to everyone.

In the ten-session program, I examine the themes, periods, and styles with the strongest presence in the marketplace, including the American Arts & Crafts Movement, French Art Deco, American Modernism, Mid-Century Design in the US, Italy, and France, the Studio Movement, European Design of the 70s, and Contemporary Design. Each lecture is complimented by dialogues with dealers, collectors, curators, designers, and writers. I have the honor of sharing insights and candid advice from the world’s most knowledgeable experts. Together, we examine exhibitions, publications, auction records, relevant connoisseurship, major design fairs, and the stories behind the scenes. For information and registration: https://www.nysid.edu/academics/continuing-education-professional-studies/collecting-design.


Images courtesy Wright Chicago
Contributing Story from Daniella Ohad

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